Ever wonder why sometimes when you search for something on Google, you find exactly what you need, and other times, it seems like you’re scrolling forever to find what you’re looking for? Well, Google is constantly working to make sure you get the most helpful and accurate information when you search.

In March 2024, Google introduced a big update to make searching even better. This update focuses on two important things: making sure the content you see is created by real people and that it’s helpful to you. Let’s look into what this update means and how it might affect the websites you visit.

Main Highlights Of Google March Update

Google recently made some changes to how it ranks websites. Here are the main things you need to know:

1. AI Content vs. Unhelpful Content:
   Google is now better at understanding if the content on a website is helpful or not. It’s using more advanced artificial intelligence (AI) to figure this out. This means websites with genuinely useful information may do better in search results.

You can use AI tools to support your content creation process, but content that is fully written by AI most of the time seems repetitive and unhelpful as well as with errors which can decrease your site’s Google search ranking.

2. Quality Matters:
   Google is putting more emphasis on high-quality content. This means websites with accurate, reliable, and well-written information will likely rank higher.
4. User Experience:
   Google is paying closer attention to how users interact with websites. If people quickly leave a site because it’s hard to use or doesn’t have what they need, it might not rank as well.
6. Authority and trustworthiness:
   Websites that are seen as authoritative and trustworthy in their respective fields may see a boost in rankings. This includes factors like having credible sources, clear expertise, and a good reputation.
8. E-A-T (Expertise, Authoritativeness, Trustworthiness):
   Google is still big on E-A-T. This means it’s looking for websites that demonstrate expertise, authority, and trustworthiness in their content. Make sure your website reflects these qualities.\
10. Ad Placement:
    Excessive or intrusive ads might hurt your website’s rankings. Google wants to prioritize sites that offer a good user experience, and overly aggressive ads can detract from that.

These changes are aimed at making Google’s search results more helpful and reliable for users. So, if you want your website to rank well, focus on creating valuable, well-written content that serves the needs of your audience.

What Is the Goal of the Google March 2024 Core Update?

“Based on our evaluations, we expect that the combination of this update and our previous efforts will collectively reduce low-quality, unoriginal content in search results by 40%.”

Google

Google announced a big update on March 5, 2024, to improve search results. They’re focusing on two main things: getting rid of bad content and stopping spam.

1. Improving Search Results: Google wants to find and remove pages that aren’t helpful or were only made to rank high in search results. This is great for people searching online but might worry those who make lots of low-quality content.
3. Stopping Spam: Some websites try to cheat their way to the top of search results by posting irrelevant or low-quality content. Google is cracking down on this. They’re also stopping people from using old websites to promote unrelated stuff, like casinos or medicine.

Overall, this update isn’t just one change. It’s like fixing many things at once. There might be some effects afterwards, so let’s see who might be most affected.

How Does This Google March 2024 Affect Your Website?

In super simple terms, the Google March 2024 update might affect your website’s visibility in Google search results. If your website has useful and relevant content that people find helpful, it’s likely to do well. But if your content is not helpful or seems spammy, it might not show up as much.

Google wants to provide the best possible results to people searching online. So, if your website has high-quality content that answers people’s questions or provides valuable information, it’s more likely to rank well in search results.

Google also considers how users interact with your website. If people visit your site and quickly leave because they need help finding what they’re looking for, it might signal to Google that your site could be more helpful. This could impact your rankings.
Stuffing your website with keywords or creating low-quality content just to try to rank higher can backfire. Google’s algorithms are smart enough to detect these tactics, and your site might end up being penalized in search results.

Keep an eye on any future updates from Google and adapt your website accordingly. By staying informed and making sure your content is genuinely helpful to your audience, you can improve your chances of maintaining or even improving your search rankings.

Exogenous Technology- Your Partner In Web And Content Solution

At Exogenous Technology, we’re here to help you with your website and content needs. We know that with Google’s updates, it’s more important than ever to have helpful and relevant content on your website. Our team can ensure that your website meets Google’s standards for quality and usefulness.

Whether you need assistance in creating high-quality content, improving the user experience, or optimizing your site for search engines, we’ve got you covered. Let us be your partner in making your website the best it can be.
Ready to boost your online presence and stay ahead of the competition? Contact us today for a free consultation!