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Uncategorized January 13, 2023

9 Best SEO Tools For Digital Marketers In 2023 (Free & Paid)

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Do you know SEO drives 1,000%+ more traffic than organic social media andits leads have a 14.6% close rate? which shows the importance of SEO for increasing your online visibility so that customers get to you first while searching for you on Google, Bing, or Yahoo.

Before we begin, it’s important to define SEO tools and how they can benefit your marketing campaigns. Any tool or program that allows you to complete a step in the search engine optimization process is referred to as an SEO tool. Meta tags,  keyword research, and unique content are important parts of SEO.

A free SEO checker, backlink tools, page speed tools, and other tools are used during the SEO process. Furthermore, SEO checker provides a free report for any page on your website that includes things like page speed, title tag quality, image analysis, and more, which helps you rank higher according to the Google algorithm

SEO tools are utilized by all types of businesses, large and small. SEO tools increase website traffic thereby directly affecting the revenue generated by websites and hence, improving business performances. They are necessary for any company that wants to improve its customer base and create an optimized website.

.As Exogenous Technology is the leading provider of all digital marketing services from SEO to PPC we have discovered some of the best paid as well as unpaid tools for digital marketers to explore their knowledge. Use these tools to improve website ranking and generating leads. Further, if you want to discuss any thing related to SEO or its useful tools do consult our experts right away.

Ahrefs: SEO Keyword Tool (Paid): Ahrefs is the most sought after suite by Digital marketers because they know the benefits of all the features present. Ahrefs is a complete SEO tools suite that provides keyword research, backlinks analysis, rank tracking, and site crawl. It’s the only SEO tool that consistently estimates traffic from webpages and includes that metric in all its views.If you’re a business owner and have recently decided to work on making your website become visible and drive more sales, then investing in Ahrefs is your best bet.

Google Search Console: Top SEO Tool (Free): Google Search Console does by far the best job of communicating relevant data between Google and SEO managers. It offers certain features and information for improving SEO performance that no other SEO tool in the industry can compete with – both technical and content-wise. You can easily monitor and in some cases resolve server errors, site load issues, and security issues like hacking and malware. You can also use it to ensure any site maintenance or adjustments you make happen smoothly with respect to search performance.

SEMRush: Marketing SEO Tools (Paid): If you’re looking for robust SEO tools with all the features — competitor analysis, keyword research, backlinks analysis, and site audits — Semrush has it all. Even it comes with a good set of Paid Ads and PPC modules, runs an SEO audit of your blog, looks for backlinking opportunities, and lots more. Internet marketers all over the world trust Semrush. It is also used by a number of businesses, big and small.

KWFinder: SEO Keyword Tool Paid: KWFinder provides fast access to essential information. It makes keyword research quicker, easier, and more informed, so you can make the right decisions for your positioning. It also allows you to do competitive research by uncovering your competitors’ keyword usage.KWFinder keyword difficulty is (one of) the most accurate on the market. Many case studies prove the fact that by using it, your keyword research will be based on relevant data you can trust.

Moz Pro: SEO Software Paid: Moz Pro let you access to site tracking with Campaigns, where you can learn how your site health, link building, and keyword performance impact your SEO success; Research Tools that analyze your competitors’ efforts, support your keyword research process, and show you new opportunities for link building outreach; and a wealth of resources for learning SEO and inbound marketing. Moz Pro has the most complete tool set we reviewed as part of this roundup and its metrics have become an industry standard even among marketers that use other tools. Overall, an easy pick for Editors’ Choice.

Ubersuggest: Keyword Tracking Tool Free: Ubersuggest is a FREE chrome extension and a powerful SEO tool that shows you keywords monthly search volume, CPC & competition data. The Ubersuggest extension will not only provide you with insightful data related to a specific keyword query on Google™ but also on sites like YouTube, Amazon& more.

SpyFu: Free SEO Tools: SpyFu is a competitive intelligence tool for SEO and PPC. You can type in a domain to see all of the keywords it ranks for (including the content that ranks), the ads it buys on Google, and its strongest competitors. You can also do deep keyword research.You can also spy on your competitors through this tool. Moreover, you can find information on organic search usage of keywords; identify how keyword usage has changed over the past decade.

Majestic: Marketing SEO Tools: Majestic provides an instant summary view of any site’s backlinks profile, provides comprehensive data access for advanced SEOs and link builders, and provides data via its application programming interface (API) to other tools providers and for dashboards. Unlike Ahrefs, SEMrush or Moz Pro, Majestic is all about backlinks. In other words: Majestic isn’t an all-in-one tool that does keyword research, SEO site audits and on-page SEO analysis.

SEOQuake: Free SEO Tools: SEOquake is a great tool to use alongside Semrush with the quick data that it provides on the search results page it’s helpful to make quick decisions. The ability to change the SERP locale is also really nice as it helps us analyze the search results page from different locations. SEOquake can provide parameters about the listings on a search engine results page. Along with organic research data, SEOquake provides other useful tools including an SEO Audit, Keyword Density report, Internal/External Link analysis and even social metrics.

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