SEO is not a simple task; it takes consistent effort to achieve better results. Search Engine Optimization (SEO) is the practise of significantly increasing your company’s online presence. SEO provides numerous advantages for websites and can result in long-term exponential growth. Brands who invest in SEO can gain credibility and trust from their audiences, making it an essential component of any digital marketing strategy.
Having a good strategy is very important because 68% of online experiences begin with a search engine and only 0.63% of Google searchers click on results from the second page. Having a great SEO work will ensure that you can be visible to your consumers at the search first page as 92.96% of global traffic coming from Google Search, Google Images, and Google Maps.
Additionally, SEO generates 1,000%+ more traffic than organic social media, and 60% of marketers think inbound (SEO, blog content, etc.) is their best source of leads, with a 14.6% close rate. Without a doubt, SEO is the most successful and cost-effective approach for increasing leads, credibility, and internet visibility. If you’re not sure should you handle SEO yourself or hire a professional, this blog will answer all of your questions.
Look if your business is small, you can hire a freelancer to take care of your website and SEO, or if you know anything about SEO, you can show it off a little bit. But having a big business, firm you definitely need to hire an SEO expert to get great results. Still confused what to do and how? Read about the pros and cons of hiring SEO professionals versus doing it yourself.
Doing Your Own:
| Pros | Cons |
| Brand Knowledge: An employee of your company or an in-house team will certainly know and understand your brand better than anyone else. If they have the right SEO knowledge, knowing which keywords to target and what is recognized in your industry would come more easily to them. | Requires In-Depth Knowledge: Most people who take up SEO in-house are generally able to only look after certain On-Page and Off-Page activities. Overseeing other SEO services like Link Building, Technical SEO, Global and Multilanguage SEO, etc., is more challenging and requires experts in the field. |
| Personal Involvement: Having a dedicated team within the organization can be advantageous as the team can be more involved in the day-to-day activities and events that take place. Being in the office every day gives these teams the opportunity to sit in business meetings and understand a company’s values and goals in more detail. | Time Consuming: SEO may seem simple, but it requires both experience and dedication in order to be successful. Since it is for the long run, the entire process needs constant monitoring and takes up a lot of time. Hence, it may be more beneficial for one to focus their time on other day-to-day activities. |
| Quicker Execution: Another advantage is the fast turnaround time. Implementing new ideas and making edits due to sudden changes can be done in a shorter time frame. It also means more transparency and allows you to keep a regular check on the quality of work. | Training and Development: While looking after SEO needs within the company can seem like a more viable option, hiring the right candidates and training them can be a long and tedious process. Recruiting and coaching a team of employees can also prove to be quite expensive. |
Hire an Specialist:
| Pros | Cons |
| Advanced Expertise: SEO is a constantly evolving process. One needs to keep up with the ever-changing trends and the latest algorithms. Agencies have the means and proficiency to stay in the know and have professionals to help firms achieve their business goals. They will also have a better understanding of the more technical and advanced concepts of SEO. | Finding the Right Agency Can Take Time: Searching for an agency that understands one’s business and vision may take longer than expected. Many companies need to work with one to two SEO agencies before they find the right fit. Trust is also an important factor when it comes to hiring an external company, which can make the process more challenging. |
| Holistic Campaigns: Agencies cover all the different aspects of SEO, from On-Page and Off-Page activities to SEO Audits, Keyword Research, Website Optimization, Technical SEO, and Local SEO. They explore every approach to help one get the desired results. With an agency, one also gains access to the newest methods and techniques. | Reporting Systems: Agencies tend to have reviews on a monthly basis as SEO, too, does not produce results overnight. Thus, if one is looking for changes or reports in the middle of a month, they may have to wait longer than they would have had to with an internal team. |
| Cost-Effective: Hiring an agency can be more cost-effective than taking care of SEO oneself. Most SEO companies will also have customized pricing plans to suit one’s financial capabilities and requirements. SEO agencies look after one’s entire SEO campaign from start to finish, all within a fixed budget, leaving you with no unforeseen expenses. | Long-Term Contracts: SEO agencies, like all external parties, tend to sign contracts for a minimum of six months at a time. While this also means a commitment from their side, in case the company does not fit the bill, one may be forced to stay with them until the lock-in period is completed. |
Conclusion:
There is no right or wrong answer on whether to bring your efforts in-house or hire an agency with an established track record. There is also the hybrid approach of having an in-house SEO specialist while consulting with or working with an agency. The most successful SEO campaigns happen when there is a contact point within each company that can answer questions, approve content and oversee the process. For the best you can contact to Exogenous Technology for all your doubts related to SEO they will assist you for the best.
